
The Atelier
A sherwani lives or dies on proportion long before it does on embroidery. The hem should fall to mid-thigh or just below the knee depending on your height, the closure should run dead centre through the chest, and the shoulder has to be cut to your actual slope. It is a long, structured garment, so any error in the shoulder line telegraphs the whole way down the body.
We work in pure silk brocade, raw matka silk and textured velvet, chosen against the season and the venue rather than against a photograph. Silk holds embroidery and catches light in a way blended fabric cannot. Velvet reads richer under evening lighting but is genuinely warm for an outdoor daytime muhurtham, which is a trade we would rather discuss at the consultation than have you discover at the ceremony.
Zardozi and Aari work is done in-house by our own artisans, which is what lets a motif be drawn around your fabric and your proportions instead of lifted from a catalogue. Density drives the timeline: collar-and-cuff work adds a week or two, while a fully worked body runs to several hundred artisan hours. Plan four to six weeks, and longer if the design is heavy.
Signature Collections
A bespoke garment is only as exceptional as the cloth it is cut from, and the right choice changes by occasion, not just by taste. Here is a brief guide to the luxury weaves and finishes we offer, and which ceremony each one suits best.
The gold standard for wedding sherwanis. Known for its natural sheen and structured drape, silk brocade is often interwoven with gold or silver zarian threads for a royal aesthetic.
Best for: Muhurtham, Sherwani ceremonies
Premium Italian wool ideal for bespoke suits and tuxedos. The "Super" number indicates the fineness of the yarn. Higher numbers mean a softer, more luxurious drape perfect for evening wear.
Best for: Reception, Sangeet suits
Characterized by its textured, slightly nubby surface, raw silk offers a rich, matte finish. It is highly preferred for Indo-Westerns and Jodhpuris for a sophisticated, non-shiny look.
Best for: Baraat, Sangeet, Indo-Western looks
A plush, heavy fabric that catches light beautifully. Used predominantly for regal reception tuxedos, statement blazers, or intricate hand-embroidered collars and cuffs.
Best for: Reception, evening functions
Breathable and lightweight, these fabrics are built for daytime heat and long hours of movement rather than sheen or weight. Unlike silk or velvet, they stay comfortable through a full ceremony in direct sun.
Best for: Haldi, Mehendi kurtas
The Process
Discuss the ceremony, the venue lighting and the silhouette with founder Chirag Parmar directly, before any fabric is chosen.
Choose between pure silk brocade, raw matka silk and textured velvet, weighed against your venue and season.
A pattern drafted to your shoulder slope and chest centre, since a sherwani telegraphs any error the whole way down.
Zardozi and Aari work in-house, with fittings through the process. Four to six weeks, longer for heavy motifs.
Word of Mouth
Good to Know
Price on request. Cost tracks fabric and embroidery density, from light collar-and-cuff work to a fully worked body. Share your ceremony date and we will quote it.
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