Founder / Designer
Chirag Parmar Signatures · Basavanagudi, Bengaluru
Look through enough Bengaluru wedding albums and the same thing keeps appearing. The fabric is beautiful. The embroidery is genuinely fine, hours of it. And the jacket sits half an inch off the shoulder, so the groom looks like he borrowed his clothes on the most photographed day of his life.
Chirag Parmar spent more than ten years watching that happen before deciding it was a solvable problem rather than an unavoidable one. The industry had settled into an order of operations: pick the occasion, pick the design, pick the embroidery, then sort out the fit at the end with whatever alterations the calendar still allowed. He wanted to run it backwards.
Chirag Parmar Signatures opened in Basavanagudi, Bengaluru on that single reversal. Fit is not the finishing step. It is the first decision, and everything else is designed on top of it.
In practice that means no garment here begins with a picture. It begins with roughly twenty to twenty five measurements taken in person, including the ones a size chart has no column for: a shoulder that slopes further on one side, a stance that carries forward, an arm that sits a little longer than its pair. The pattern is drafted from those numbers and nothing else. Only then does the conversation turn to cloth, and only after that to embroidery.
The studio carries his name because he is in the room for it. Every sherwani, suit, tuxedo and wedding outfit that leaves the atelier has passed through his own drafting and his own fittings. That puts a deliberate ceiling on how much work the studio can take in a season, and it is the trade he accepted when he chose not to license the name or hand the process to a wider team.
The embroidery stays in-house for the same reason. When zardozi and aari work is sent out, the motif arrives as a catalogue selection and the garment gets built around it. Kept in-house, the order runs the other way: the artisans draw to your cloth, your proportions, and the scale of the room you will be photographed in. Ten years on, that approach dresses grooms across Karnataka and Tamil Nadu, clients who fly in from Dubai, London, Toronto and Singapore for a single fitting week, and a runway collection each season.
“For me, it always starts with the fit,” Chirag says. “A garment can use beautiful fabric and have excellent construction, but if it doesn't sit properly on the person wearing it, it isn't right. The fabric, cut and craftsmanship all matter, but they have to come together to make the wearer feel comfortable and confident.”
It sounds obvious until you watch what it costs. It means telling a groom that the Super 150s he has set his heart on will crease through a long muhurtham, and that a slightly less fine cloth will serve him better. It means saying that velvet photographs magnificently in an air conditioned ballroom and miserably at an outdoor lunch. It means starting a heavily embroidered sherwani four months out rather than promising it in six weeks. A studio that never says any of that is easier to buy from. It is not easier to wear.
The measure of the work is not the first fitting. It is the photograph you look at in ten years, and whether the man in it looks like himself.
Off-the-rack garments are drafted for a symmetrical mannequin that does not exist in the real world. At Chirag Parmar Signatures, pattern-cutting is an exercise in architectural compensation. Every bespoke draft begins with a 25-point measurement mapping that accounts for natural shoulder slants, posture, and arm drops. We do not alter a standard block; we draft your unique pattern on paper before a single scissor touches the fabric.
This is why a CPS jacket hugs the neck without gaping when you turn your head, and why our trousers drape cleanly without breaking over the calf. We employ half-canvas or full-canvas construction—stitched, never glued—so the garment learns and moulds to your body over time.
All our garments are constructed in-house. We do not outsource our tailoring to mass-production units. The artisans in our Basavanagudi atelier specialize in distinct disciplines—the master tailor who cuts your suit is not the same artisan who executes the Zardozi embroidery on your sherwani.
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